He started travelling by car to different restaurants and cooked his fried chicken on the spot for restaurant owners. If the owner liked the chicken, they would enter into a handshake agreement to sell the Colonel’s chicken. Legend has it that Colonel Sanders heard 1009 “no”s before he heard his first “yes”. Ok, let me repeat that. He was turned down one-thousand and nine times before his chicken was accepted once! Colonel in front of his first KFC store. The deal was that for each piece of chicken the restaurant sold, Sanders would receive a nickel. The restaurant would receive packets of Colonel’s secret herbs and spices in order to avoid them knowing the recipe. By 1964, Colonel Sanders had 600 franchises selling his trademark chicken. At this time, he sold his company for $2 million dollars but remained as a spokesperson. In 1976, the Colonel was ranked as the world’s second most recognizable celebrity.
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